Big news in the LinkedIn camp this week, the LinkedIn Publishing Tool is seeing more utilisation. The previously ‘influencer only’ tool for publishing longform posts is now available to all every single user within the LinkedIn network. Ryan Roslanksy, LinkedIn’s Head of Content Products has commented: “We’re really excited to actually open up this publishing platform and […]
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily […]
In another move to integrate the Google+ network with its other services, Google has made the email addresses of all Google+ users available to Gmail users. This means that Google+ users need only type the name of their recipient to have access to their email and be able to send them a direct message through […]
Isn’t it rather surprising that Twitter is yet to introduce a local feed? Testing began on a Local Discovery feature after the idea was sparked during the network’s Hack Week in April 2013. Yet us Twitter users are still going without. A Local Discovery feed would collate tweets from both followed and unfollowed users within […]
The end of 2013 might have saw claims that Facebook is ‘dying’ and that newer social media such as Snapchat and Whatsapp are becoming all the more popular. Yet, what all this talk actually suggests is that Facebook is simply facing a little more competition than it’s used to and might have become a little […]
The holidays are coming and you might have all your Christmas presents sorted and your cupboards stocked, but is your retail business set up to thrive during the season? This is the busiest time of the year for gift-hunters, party-throwers and party-goers alike who are searching for everything from toothbrushes to sheds, dresses, bikes, turkeys […]
Twitter certainly isn’t up for getting left behind in the online advertising market and the social network has stepped up what it has to offer with the introduction of ads that are tailored to audiences. Now all businesses have the opportunity to remarket to their potential customers on the social media channel. The most powerful […]
Social network giant, Facebook, has recently announced a change to their algorithms which will effect which content takes prominence in user news feeds. The change was made on the 2nd December and will elevate high quality news articles, in an effort to provide users with better access to what they enjoy and to improve click-through […]