Twitter is the second most popular social networking platform with over 230 million active users and 5,000 tweets going out every second. The network is a hub for news, information, images, videos and most importantly, engagement. Yet, for many businesses on Twitter, the ‘engagement’ part of the equation is the most difficult. Users will respond […]
Google+ is the second largest social network with over 300 million active users and 70% of all top brands featuring on the platform. Yet, by many the place is still considered a ghost town; a network that hasn’t ‘taken off’ and one that is nowhere near as popular as Facebook or Twitter. As these figures […]
This week, LinkedIn has introduced Showcase Pages, a feature which will enhance the content marketing opportunities on the channel and enable brands to reach more targeted audiences. These pages differ from a company page in that they include a large banner image and a small section of information at the top but are primarily made […]
Pinterest image boards are a fun way to share and keep a record of travel experiences but now ‘Pinners’ can transform their holiday snaps into something even more impressive. The new Pinterest Place Pins feature enables users to specify the location of their images and add a map to their boards, to create a more […]
Social networking is becoming an increasingly vital online marketing tool. Sites such as facebook and twitter can offer businesses a clear insight into their most profitable market demographics, and how best to reach them. With this in mind, there are several key measures businesses can take to ensure they utilise social networking tools to […]
Launched in 2011, Snapchat soon soared to popularity amongst a young demographic. Since then, the number of snaps sent daily has tripled and there are no signs of the buzz slowing down. The mobile app enables users to send images or videos to friends which after a view, are then automatically deleted from the recipient’s […]
Google Hangouts on Air Google Hangouts on Air is a valuable and yet largely untapped platform that can boost any business’ marketing strategy. Made available to all Google+ users in May 2013, the program enables users to stream live video through their Google+ or YouTube channel and to embed the stream to other websites. There’s […]
Everyone who’s been successful has been inspired, not just inspiring. Chad Hurley, Steve Chen, and Jawed Karim were inspired by Flickr, Hotornot, and their early experiences of working at PayPal. They registered Youtube.com the day after starting work on it. 2 months later the first video, one of Karim at the zoo, was uploaded. 6 months […]