Blog & Resources

Keeping on top of the latest tips, news, and expert knowledge

Local SEO Services

18 Jun 2021

What is Local SEO? The interconnectivity of the internet has made it easy for businesses to cast as wide a net as possible, hoping to catch the attention of as many people worldwide as possible. While a theoretical audience of billions is incredibly appealing, it’s important to note that 46% of all Google Searches are […]

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Link Building Basics: Why Search Engines Use Links

31 Jan 2019

  Marketing strategies aimed at driving traffic to particular sites are becoming ever more reliant on creating successful link building campaigns. Many strategists use content marketing to submit informative articles to a wide number of websites with the intention that the backlinks they contain are creating a network to increase brand awareness and generate a […]

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Google Search Quality Guidelines Updated

06 Aug 2018

Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will […]

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Why Should You Hire a PPC Specialist?

15 Jul 2018

In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing. The process of SEO can sometimes […]

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Maximising your Facebook Reach

15 Jun 2018

Many businesses have turned to social media marketing for their brands to get noticed. To be particular, Facebook offers target audience of different ages, making it more popular among all social media platforms. However, how to maximise Facebook reach is still a puzzle to most businesses. A huge number of Facebook reach for businesses means […]

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How to Gain Clients through LinkedIn?

11 Jun 2018

Ever wondered how to gain more clients through LinkedIn? We have put together our top tips below. You Should Check the “People Also Viewed” If you want to clone your best customers, use the sidebar called “People Also Viewed”. Visit one of your biggest prospects or customers, then look to your right. The box called […]

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Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

02 May 2018

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]

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Google begins rolling out mobile-first indexing to more sites

20 Apr 2018

With more people now searching on Google from their smartphones and mobile devices, as opposed to desktops (in fact, this switch happened all the way back in 2015!), Google has seen how important mobile is now and how much more important it will be in the future. People like to have the convenience of being […]

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