“Build it and they will come” was the mantra in the infant days of the Internet. These days however, steps must be taken to be seen in the first page or two of any search term your customers may use to find you. Keyword optimisation has become extremely important for search engine positioning and branding. […]
Anyone who has been on the Internet for any length of time is likely to have heard of or watched a video hosted by Youtube. Increasingly, and for good reason, companies and organisations are leveraging this tool to boost their business both on and offline. Their reasons are as many as the benefits. Let’s look […]
Google adds new Paid & Organic Report to Adwords! The new Paid & Organic report allows users to analyse and optimise their advertising, by allowing both Paid and Organic searches to be displayed side by side in the same report.The report also allows the user to view the effectiveness of their advertising where the user […]
New rules are being brought into force in China regarding comments on the internet.The country’s state media is set to crack down hard on defamatory comments – but only if those comments have been seen by thousands of people, or reposted hundreds of times. A three year prison sentence may be the punishment for comments […]
Apple are to enter the internet radio market with its iTunes Radio, which will surface on September the 18th. It will be launched together with a system update for Apple’s mobile operating system, iOS 7. The launch of iTunes Radio was announced on September the 10th, and it’s an interesting new development for a company […]
Once you have a warm contact list of interested prospects, what are the best ways of making sure your SMS campaign is successful? Probably the two best hooks you can use are an offer or discount code and rather than just supplying your telephone number, directly asking them to call you. In addition, always make […]
As Gmail unveils a new tab feature on their inboxes, email marketers are left wondering how the change will affect their business. Some fear that if Gmail filters all marketing emails under a single Promotion tab, users will find them easier to ignore and delete in bulk. Gmail appears to group together all emails with […]
As mobile usage has soared, mobile web design has now become an essential part of the website development for many businesses. There are key areas to focus on when optimising the design of a mobile website. An awareness of the specifications of popular mobile devices can help when determining the most appropriate screen resolution. Mobile […]