Blog & Resources

Keeping on top of the latest tips, news, and expert knowledge

New Internet Rules for China

21 Sep 2013

New rules are being brought into force in China regarding comments on the internet.The country’s state media is set to crack down hard on defamatory comments – but only if those comments have been seen by thousands of people, or reposted hundreds of times. A three year prison sentence may be the punishment for comments […]

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Apple to Enter Internet Radio Market

17 Sep 2013

Apple are to enter the internet radio market with its iTunes Radio, which will surface on September the 18th. It will be launched together with a system update for Apple’s mobile operating system, iOS 7. The launch of iTunes Radio was announced on September the 10th, and it’s an interesting new development for a company […]

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Successful SMS Marketing

15 Sep 2013

Once you have a warm contact list of interested prospects, what are the best ways of making sure your SMS campaign is successful? Probably the two best hooks you can use are an offer or discount code and rather than just supplying your telephone number, directly asking them to call you. In addition, always make […]

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New Gmail Tabs Changing Email Marketing

12 Sep 2013

As Gmail unveils a new tab feature on their inboxes, email marketers are left wondering how the change will affect their business. Some fear that if Gmail filters all marketing emails under a single Promotion tab, users will find them easier to ignore and delete in bulk. Gmail appears to group together all emails with […]

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Mobile Web Design – Getting it Right

05 Sep 2013

As mobile usage has soared, mobile web design has now become an essential part of the website development for many businesses. There are key areas to focus on when optimising the design of a mobile website. An awareness of the specifications of popular mobile devices can help when determining the most appropriate screen resolution. Mobile […]

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Pinterest and Your Business

29 Aug 2013

Pinterest has grown rapidly since its inception in March 2010. Studies have shown that in 2012, American users of social network sites spent more time on Pinterest than on Facebook, Google+ and Twitter combined. How can businesses drive more traffic to their website by using Pinterest? 1. Create your own Pinterest boards and pin appealing […]

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Preparing for Paid Search Advertising

25 Aug 2013

As with any business campaign, paid search advertising only works as well as the effort that you are prepared to put into the planning. There are a few things that need to be considered before driving into the process. Firstly, the trade that the advertising generates needs to be given a value. That is, a […]

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Google's Blackout

20 Aug 2013

Google was hit by an unprecedented outage on Saturday night (17th August), an event which had a dramatic impact on the internet around the world. Internet traffic decreased by an estimated 40% as all Google services were affected, including Gmail, YouTube, and Google Drive. The tech giant couldn’t understand the reasons for the outage and […]

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