Google Hummingbird, the biggest change to Google since 2001, has been recently announced. The tech giant’s 15th birthday coincided with its new Hummingbird search algorithm being launched. This is the biggest radical change in over a decade regarding Google’s search engine, and some 90% of searches will be affected. Following many changes in recent months, […]
Hashtags are used to categorise messages by searchable keywords, but overuse can just as easily push people away. It’s as simple as placing a # directly before a word anywhere within a post, with no space between the symbol and the word. Users then search for hashtags to bring up every post that contains it. […]
2014 is set to be a big year for social TV – though it’s impact has taken longer than some expected. Social media will be able to support communication and social interaction regarding watching TV and anything linked to TV programmes. Social TV is bound to be targeted by TV related advertising, because one […]
When considering which tools are the most effective to place in your marketing plan, make sure email marketing is one of them. Here are 8 benefits of email marketing: 1. Low financial investment. 2. Global reach for little to no extra cost. 3. Ability to stay in touch with new and existing customers on a […]
“Build it and they will come” was the mantra in the infant days of the Internet. These days however, steps must be taken to be seen in the first page or two of any search term your customers may use to find you. Keyword optimisation has become extremely important for search engine positioning and branding. […]
Anyone who has been on the Internet for any length of time is likely to have heard of or watched a video hosted by Youtube. Increasingly, and for good reason, companies and organisations are leveraging this tool to boost their business both on and offline. Their reasons are as many as the benefits. Let’s look […]
Google adds new Paid & Organic Report to Adwords! The new Paid & Organic report allows users to analyse and optimise their advertising, by allowing both Paid and Organic searches to be displayed side by side in the same report.The report also allows the user to view the effectiveness of their advertising where the user […]
New rules are being brought into force in China regarding comments on the internet.The country’s state media is set to crack down hard on defamatory comments – but only if those comments have been seen by thousands of people, or reposted hundreds of times. A three year prison sentence may be the punishment for comments […]