Successful SMS Marketing

Once you have a warm contact list of interested prospects, what are the best ways of making sure your SMS campaign is successful? Probably the two best hooks you can use are an offer or discount code and rather than just supplying your telephone number, directly asking them to call you. In addition, always make sure that your message is clear and on a single subject: too many potentially good campaigns are scuppered by confusing details crammed into 160 characters. Talking of which, never use text speak – what may be acceptable in a message to a friend is never acceptable in business, however hip you think your campaign and your target audience may be. So remember: be clear, be concise and be proactive – the three golden rules of successful SMS marketing.


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Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business […]


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For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]


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If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly. Indeed, with mobile internet […]