The Importance of a Mobile Friendly Website in 2017

10 Nov 2017

Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business […]


New Year, New Social Media Marketing Trends for 2015

07 Jan 2015

For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]


5 Reasons Why Your Business Needs a Mobile Optimised Website

12 May 2014

If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly. Indeed, with mobile internet […]


Successful SMS Marketing

15 Sep 2013

Once you have a warm contact list of interested prospects, what are the best ways of making sure your SMS campaign is successful? Probably the two best hooks you can use are an offer or discount code and rather than just supplying your telephone number, directly asking them to call you. In addition, always make […]


Mobile Web Design – Getting it Right

05 Sep 2013

As mobile usage has soared, mobile web design has now become an essential part of the website development for many businesses. There are key areas to focus on when optimising the design of a mobile website. An awareness of the specifications of popular mobile devices can help when determining the most appropriate screen resolution. Mobile […]


Shoppers who use mobile in-store spend more

20 Jun 2013

A Google infographic has revealed that shoppers who use their mobile phone in stores tend to spend more money than those who don’t. The infographic shows that 79% of smartphone owners are also smartphone shoppers, and that 84% use their phone as an aid to their in-store shopping. A massive 82% also use search engines […]


The rise of the Androids

27 May 2013

The Androids are taking over, according to figures published in Millenial Media’s Q1 2013 Mobile Mix report. Alongside a 28% increase in ad impressions on iPhone and 19% on Samsung devices over last quarter, it reports a 125% increase for Amazon who are now one of the top 10 manufacturers. Android devices now account for […]


Mobile marketing channel is essential

20 Sep 2011

Figures release by the Office for National Statistics have shown so far this year 45% of UK Internet users have accessed the internet using a mobile phone. Smartphones are now becoming the ultimate shopping companion tool, which is transforming the way sawy consumers shop online. However, a staggering 83% of top UK companies do not […]