Facebook has been making improvements to its interface again and its latest innovation is to allow you to post an image in any comment you make, adding an extra level of interactivity to discussions. This opens up a world of opportunity to businesses that use Facebook to promote themselves. Crafters could ask people to post […]
Every business should use Facebook to get a piece of the market of over a billion users. Most businesses today use this social network to attract people to their Facebook fan pages. If you are considering this technique to widen your clientele base, you should start by posting promotional offers on your page. Although offering […]
2013 has seen some remarkable growth in the amount of businesses that are proactively utilising the power of SEO to help increase their exposure across the web. Although some analysts predicted that SEO was a dying art and instead website owners needed to refocus on their human audience, webmasters have come to realise that without […]
These days, social media is such a crucial part of promoting your business and brand that it is essential to develop the right tone of voice in order to capitalise on your marketing power. Social media such as blogs, Facebook and Twitter may well be the initial introduction of new customers to your business, and […]
With the recent introduction of hashtags by Facebook, some will see this as a step into Twitter territory, whilst for others, it is an extra useful feature for Facebook users but what is it really for?If someone includes a hashtag in a post, anyone clicking that tag will see any public content available that relates […]
Well, it was sure to happen sooner or later, and Facebook are not exactly known for staying clear of others’ ideas; just think, the introduction of its use of hashtags, maps, chat and video services was not original. So, with the success of Vine we could assume that Facebook may incorporate their idea into […]
A Google infographic has revealed that shoppers who use their mobile phone in stores tend to spend more money than those who don’t. The infographic shows that 79% of smartphone owners are also smartphone shoppers, and that 84% use their phone as an aid to their in-store shopping. A massive 82% also use search engines […]
Despite recent concerns about biased online content masquerading as disinterested commentary, content marketing is very much alive and well in the online community. A recent infographic posted by Demand Metric suggests 90% of organisations use content to market products, on average spending more than a quarter of their budget on content. 78% of marketing chiefs […]