Positive Growth of SEO in 2013

2013 has seen some remarkable growth in the amount of businesses that are proactively utilising the power of SEO to help increase their exposure across the web. Although some analysts predicted that SEO was a dying art and instead website owners needed to refocus on their human audience, webmasters have come to realise that without SEO, it is nearly impossible to attract this human audience to begin with.
One of the first factors is the fact that SEO specialists and website owners have become familiarised with the recent security updates such as Penguin. The most profitable agencies have now incorporated these updates into their methodologies and are able to streamline SEO practices. Additionally, a growing number of organisations are cognizant of the fact that a marketing strategy will achieve little success without the use of SEO. Thus, they are employing these templates readily into their systems. Finally, there are a greater number of SEO analytical tools to help gauge the success of a campaign in real-time, thus lending further functionality to this optimisation.
It is expected that SEO will therefore continue to grow into the foreseeable future.


What Is Search Engine Optimization (SEO) and How Does it Work

27 Apr 2023

What Is Search Engine Optimization? Search engine optimization (SEO) is the practice of optimizing websites or online content to increase its visibility on search engine results pages (SERPs). SEO is an integral component of digital marketing as it attracts more traffic to websites, increases brand recognition, and boosts conversion rates. In this article, we’ll review […]


Why Is Keyword Research Important For Your Business?

12 Apr 2022

This article will introduce you to the process of keyword research and why it is important for your business. Every minute, users enter millions of terms into search engines to find products, services, and specific information. The words, questions and phrases used to search for a particular result are keywords.  Keywords cover search queries from […]


Top SEO tools that businesses should use in 2022

22 Mar 2022

For any business looking to take their brand online, SEO is key for generating visibility and engaging consumers. To capture the attention of your target audience, you’ll need to become familiar with the art of search engine optimisation. Only then will you experience more traffic and conversions on your website.  When starting from scratch, optimising […]