The Benefits of Email Marketing

When considering which tools are the most effective to place in your marketing plan, make sure email marketing is one of them. Here are 8 benefits of email marketing:
1. Low financial investment.
2. Global reach for little to no extra cost.
3. Ability to stay in touch with new and existing customers on a regular basis.
4. Ability to target those customers with demographic-specific marketing campaigns.
5. Return on investment that is typically higher than other marketing methods due to point #1 above.
6. Ability to track customer engagement.
7. Ability to increase customer engagement via email-only promotions, contests, etc.
8. Reduced cost and effort planning, creating and distributing company promotions, contests, etc.This list could go on, but the benefits are clear. Use your imagination, sign up with Pinnacle’s email marketing service, and let the benefits roll in.


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The 14th of February is a date that inspires billions of pounds in global spending. Through gift-giving and romantic experiences, individuals will purchase products and services in efforts to portray their love. Businesses have captured a huge opportunity to cash-in on consumer spending by flooding the market with Valentine’s Day advertising. To stand out from […]


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Digital Marketing Trends For 2018

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It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to […]