Depending on your advertising goal, there are various ways to optimise your Google AdWords campaign. You can optimise for impressions or conversions but when your goal is to drive traffic to your site then you’ll want to focus on improving your click through rate (CTR). Pushing up your click through rate will also indicate to […]
In another move to integrate the Google+ network with its other services, Google has made the email addresses of all Google+ users available to Gmail users. This means that Google+ users need only type the name of their recipient to have access to their email and be able to send them a direct message through […]
Isn’t it rather surprising that Twitter is yet to introduce a local feed? Testing began on a Local Discovery feature after the idea was sparked during the network’s Hack Week in April 2013. Yet us Twitter users are still going without. A Local Discovery feed would collate tweets from both followed and unfollowed users within […]
This week, Twitter’s co-founder Biz Stone launched a new mobile, visual Q&A app called Jelly. The app enables users to pose a question to their social networks by taking a photo and attaching a drawing or text. These questions display in a swipe-through feed on the app, to be answered or ignored by other users. […]
The end of 2013 might have saw claims that Facebook is ‘dying’ and that newer social media such as Snapchat and Whatsapp are becoming all the more popular. Yet, what all this talk actually suggests is that Facebook is simply facing a little more competition than it’s used to and might have become a little […]
Why Pay Per Click? Pay per click advertisements can give an effective boost to your internet marketing campaign. These ads show up at the top and to the side of organic search results and are a quick way of getting your website visible on the first page of Google. You only pay for these ads […]
Google is currently testing plus post ads (+post), a product which will enable brands to promote the content of their Google+ page across the web, using Google’s Display Network. The feature, which is currently in beta mode and testing with brands including Toyota and Cadbury, will only be available to websites using Google’s AdWords platform. […]
The holidays are coming and you might have all your Christmas presents sorted and your cupboards stocked, but is your retail business set up to thrive during the season? This is the busiest time of the year for gift-hunters, party-throwers and party-goers alike who are searching for everything from toothbrushes to sheds, dresses, bikes, turkeys […]