With 310 million monthly users, Twitter is the second most popular social network online. Every day, an average of 58 million tweets are sent out and 135,000 new users sign up, and all this activity poses a lot of potential for marketing. But how can you tap into this hub of information to build a […]
LinkedIn Company Pages are powerful platforms for B2Bs and B2Cs to market what they offer. And with the introduction of Showcase Pages earlier this year, brands can now tailor their communications on the network much more effectively. In this post we look at what Showcase Pages are, what they include and how to use them. […]
Fantastic content is the best way to interest and engage your audience online. But are your efforts hitting the mark? Plain text alone is empty and easily overlooked but with visual content you can really boost your results across your website, blog and social media platforms. In this post, we look at 4 types of […]
Your website looks great and you’ve got a steady SEO strategy in place. But why stop there? There are many other ways you can harness the internet to bring in more relevant visitors to your site and boost its results. In this post, we take a look at 5 of the most effective. 1. Blog […]
It’s well known that LinkedIn isn’t the place to post pictures of your cats or break the news that you’re enjoying a cuppa. The point of being on the network is to build your professional connections and put the feelers out for business opportunities. But is your profile up to the job? In this post, […]
It’s no secret that social networks collect user data for advertising and improvements but how would you feel if your data was used in a social media experiment, without your knowledge? Over the weekend, the news broke that Facebook carried out a large-scale psychology study in secret, to discover how people respond to positive and […]
This summer’s world-famous tennis tournament is set to be the most social to date, with organisers of Wimbledon harnessing Twitter to involve fans in the action. For the first time, the big screens at the famous Henman Hill and the surrounding grounds will show user-generated content, including tweets, pictures and votes. And the audience at […]
As the internet has told us multiple times, ‘content is king’. And yet, a website loaded with quality content and great search rankings still won’t do much good unless people stay around long enough to read it. After all, the whole point of great content is to convert traffic into leads and sales for your […]