Blogging is an excellent way to boost your company’s online profile. Some of the biggest businesses have blogs that garner thousands of followers. You may see that and decide to follow the same tactic and start your own blog but the results are not quite what you had in mind. There is no magic formula […]
Great content for your site matters a lot as it helps in maximising your online visibility and accelerates lead generation. Today there are numerous ways to boost the odds in your favour when it comes to great content. To reach a wider audience, you need to craft your information and data to effectively reach your […]
Amidst all the hype and hoopla of modern content marketing, SEO, and other methods of traffic acquisition, it can be easy to overlook the tried and tested traditional aspects of the art of sales. It’s often the ‘call to action’ that makes all the difference in converting a prospect into a customer, occupying the final […]
When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building Link Building […]
PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste […]
One fast way to build a connection with your customers and get messages across is video marketing. Companies all over have successfully used online video for some time now. With sites like YouTube, Facebook, and Instagram within your reach, it is now easy and cost-effective to reach your target audience. The fact that close to […]
There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs. The three main methods of advertising pricing: 1. CPM (Cost Per Thousand Views) This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example […]
Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from […]