Pinterest is quickly becoming a staple amongst social media marketers as they wrestle their ways through the complex (and often convoluted) world of content marketing. With recent studies depicting the popularity of visual content over plain, conventional copy, opting to use a variety of social media platforms is a great way to increase engagement and […]
Social media is one of the biggest trends in digital marketing right now with most businesses looking to expand and develop their customer base. Using different social media platforms can be a great way of not only gaining exposure but an online reputation amongst current clients. In this post we discuss the best ways to […]
Content marketing has become an elusive tool for digital marketers as more and more statistics prove its effectiveness. An amazing 60% of customers feel more positive about a brand after reading custom content and those kinds of numbers usually don’t lie! Like most marketing plans it can feel daunting coming up with brand new, original […]
As the second biggest search engine in the world, Youtube is a great place to make your business heard. Unlike Google and most other social media platforms, Youtube is easier to rank highly and can add significantly to the promotion of a website or company. As sharing visual content becomes increasingly popular across all social […]
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]
Whether your seasonal social media marketing campaigns have been established for some time or you’ve only just got them up and running, expanding your engagement plans will benefit your company greatly over the run up to the big day. Alongside exciting content, you need to be able to keep your followers interested during December as […]
With the convenience and ubiquity of social media, marketers are able to transfer ideas instantly to the eyes of a business’ followers. Although some may have rolled out their Christmas social media campaigns months ago, it is not too late. In this post we consider some of the best ways to inject a little holiday […]
Facebook seems to have become the go-to platform for small businesses to begin their social media marketing. With its easy accessibility and over 1.15 billion active users per month, Facebook marketing is a great option for businesses looking to promote themselves locally and engage directly with their customers. In this article, we will consider the […]