When designing or marketing a new product, business owners across all industries will experience difficulty making decisions with certainty. Without a clear understanding of your customer’s motivations, intentions, desires and problems, creating a product that targets their needs becomes challenging. Market research refers to the process of gathering and analysing data from your target market. […]
Measuring User Engagement Across the Sales Funnel with Social Media KPIs and Website Metrics Before a purchase can be made or a conversion occurs, prospective customers first need to interact with your business to build an understanding of the products you offer and the services you provide. This process of getting to know a particular […]
Engaging and attracting new leads for your law firm can be challenging and tedious without the right approach. If you’ve found yourself targeting the wrong audiences or failed to bring on new clients, it might be time for a new strategy. Marketing your law firm online offers several benefits that cater to various business objectives. […]
Digital marketing is an industry that never stands still. There are trends that come and go with some making long-lasting impressions, whilst others only linger for a month or so. It can be difficult to know what to spend your time on to stay ahead of the competition. Rethinking and developing your tactics on a […]
Ever wondered how to gain more clients through LinkedIn? We have put together our top tips below. You Should Check the “People Also Viewed” If you want to clone your best customers, use the sidebar called “People Also Viewed”. Visit one of your biggest prospects or customers, then look to your right. The box called […]
For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]
If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it […]
It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to […]