How secure is your website? That’s a question that will soon be on the lips of all Chrome users, as Google has announced that in just a few months, it will be marking all unencrypted sites as “not secure”. That means that every site which uses HTTP rather than HTTPS will carry a worrying “not […]
If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it […]
Every new year brings with it new trends in web design, and this year is no exception. You might be wondering what new wonders web designers have in store for you. The traditional way of doing web design is long gone. It is not only about a beautiful website; today, what matters is the experience […]
It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to […]
Google Adwords gives you different ways to bid for your ads depending on the organisation’s objectives. Depending on what you are campaigning for, keyword bidding could focus on some different things including conversions, clicks, impressions or views. It determines your ad position in the Search Engine Result Page (SERP). Once an individual runs a Google […]
Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]
In today’s competitive business world, it can be argued that it’s more important than ever to have at least a basic awareness of SEO (search engine optimisation) and your SERP position (search engine results page). There are very few businesses that wouldn’t benefit from a higher and more obvious web presence and to climb those […]
Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business […]