The proper implementation of SEO in an online advertising campaign can ultimately determine the success or failure of a business. Therefore, let us examine four key points that can help guarantee continued marketing success. Create Relevant Content Content creation is the key to capturing the audience´s attention. It must be emphasised that this is more […]
There is one golden rule of keeping people interested once they have reached your landing page: simplicity. Nothing else matters as much as that one word. Here are some tips on how to keep your landing page simple and in doing so, keep your visitors interested. 1) Headline and introduction Introducing your site needs three […]
SEO, as in life, is not about quantity – it’s about quality. There are many things in life you can buy in bulk but you choose to buy the small quality item because you know you can trust it. Likewise with SEO a single quality link can be worth more than 150 non-quality links. One […]
There is still a low take up of Google remarketing features in adwords, but remarketing is a very powerful tool if used correctly. Using remarketing you can target people who have visited your website, but for whatever reason did not purchase or make an enquiry. You can remarket to these people only making this a […]
Figures release by the Office for National Statistics have shown so far this year 45% of UK Internet users have accessed the internet using a mobile phone. Smartphones are now becoming the ultimate shopping companion tool, which is transforming the way sawy consumers shop online. However, a staggering 83% of top UK companies do not […]