AdWords Express, Google’s paid search tool for small businesses, has been made more streamlined and attractive as part of a general push to make everything Google “more beautiful and efficient”, according to the Inside Adwords blog. The dashboard has been redesigned to allow the user to see at a glance how many views, clicks or […]
The Androids are taking over, according to figures published in Millenial Media’s Q1 2013 Mobile Mix report. Alongside a 28% increase in ad impressions on iPhone and 19% on Samsung devices over last quarter, it reports a 125% increase for Amazon who are now one of the top 10 manufacturers. Android devices now account for […]
Google has turned its attention to streaming music, by launching its Google Play Music All Access (or GPMAA for the sake of convenience). Previously, streamed music was available through Google Play, but it had to be bought via the system. This is now no longer necessary, and a wide variety of music can be listened […]
Most internet marketers track and analyse a series of measurements including visits to their sites, the amount of time people spend on their sites, how they got to the site and either downloads, conversions or downloads. However, the important part of taking in all this information is knowing what to do with it to improve […]
Earlier this month, Google unveiled the all-new Youtube One Channel. The new Youtube One Channel brings in a new video marketing strategy for users and a refined layout. Youtube now focuses on having users build a progressive and cohesive channel to expand your audience. After running several beta tests and garnering feedback from partners and […]
The proper implementation of SEO in an online advertising campaign can ultimately determine the success or failure of a business. Therefore, let us examine four key points that can help guarantee continued marketing success. Create Relevant Content Content creation is the key to capturing the audience´s attention. It must be emphasised that this is more […]
There is one golden rule of keeping people interested once they have reached your landing page: simplicity. Nothing else matters as much as that one word. Here are some tips on how to keep your landing page simple and in doing so, keep your visitors interested. 1) Headline and introduction Introducing your site needs three […]
SEO, as in life, is not about quantity – it’s about quality. There are many things in life you can buy in bulk but you choose to buy the small quality item because you know you can trust it. Likewise with SEO a single quality link can be worth more than 150 non-quality links. One […]