Well, it was sure to happen sooner or later, and Facebook are not exactly known for staying clear of others’ ideas; just think, the introduction of its use of hashtags, maps, chat and video services was not original. So, with the success of Vine we could assume that Facebook may incorporate their idea into […]
A Google infographic has revealed that shoppers who use their mobile phone in stores tend to spend more money than those who don’t. The infographic shows that 79% of smartphone owners are also smartphone shoppers, and that 84% use their phone as an aid to their in-store shopping. A massive 82% also use search engines […]
Despite recent concerns about biased online content masquerading as disinterested commentary, content marketing is very much alive and well in the online community. A recent infographic posted by Demand Metric suggests 90% of organisations use content to market products, on average spending more than a quarter of their budget on content. 78% of marketing chiefs […]
AdWords Express, Google’s paid search tool for small businesses, has been made more streamlined and attractive as part of a general push to make everything Google “more beautiful and efficient”, according to the Inside Adwords blog. The dashboard has been redesigned to allow the user to see at a glance how many views, clicks or […]
The Androids are taking over, according to figures published in Millenial Media’s Q1 2013 Mobile Mix report. Alongside a 28% increase in ad impressions on iPhone and 19% on Samsung devices over last quarter, it reports a 125% increase for Amazon who are now one of the top 10 manufacturers. Android devices now account for […]
Google has turned its attention to streaming music, by launching its Google Play Music All Access (or GPMAA for the sake of convenience). Previously, streamed music was available through Google Play, but it had to be bought via the system. This is now no longer necessary, and a wide variety of music can be listened […]
Most internet marketers track and analyse a series of measurements including visits to their sites, the amount of time people spend on their sites, how they got to the site and either downloads, conversions or downloads. However, the important part of taking in all this information is knowing what to do with it to improve […]
Earlier this month, Google unveiled the all-new Youtube One Channel. The new Youtube One Channel brings in a new video marketing strategy for users and a refined layout. Youtube now focuses on having users build a progressive and cohesive channel to expand your audience. After running several beta tests and garnering feedback from partners and […]