Pinterest has grown rapidly since its inception in March 2010. Studies have shown that in 2012, American users of social network sites spent more time on Pinterest than on Facebook, Google+ and Twitter combined. How can businesses drive more traffic to their website by using Pinterest? 1. Create your own Pinterest boards and pin appealing […]
As with any business campaign, paid search advertising only works as well as the effort that you are prepared to put into the planning. There are a few things that need to be considered before driving into the process. Firstly, the trade that the advertising generates needs to be given a value. That is, a […]
Google was hit by an unprecedented outage on Saturday night (17th August), an event which had a dramatic impact on the internet around the world. Internet traffic decreased by an estimated 40% as all Google services were affected, including Gmail, YouTube, and Google Drive. The tech giant couldn’t understand the reasons for the outage and […]
Facebook has been making improvements to its interface again and its latest innovation is to allow you to post an image in any comment you make, adding an extra level of interactivity to discussions. This opens up a world of opportunity to businesses that use Facebook to promote themselves. Crafters could ask people to post […]
Every business should use Facebook to get a piece of the market of over a billion users. Most businesses today use this social network to attract people to their Facebook fan pages. If you are considering this technique to widen your clientele base, you should start by posting promotional offers on your page. Although offering […]
2013 has seen some remarkable growth in the amount of businesses that are proactively utilising the power of SEO to help increase their exposure across the web. Although some analysts predicted that SEO was a dying art and instead website owners needed to refocus on their human audience, webmasters have come to realise that without […]
These days, social media is such a crucial part of promoting your business and brand that it is essential to develop the right tone of voice in order to capitalise on your marketing power. Social media such as blogs, Facebook and Twitter may well be the initial introduction of new customers to your business, and […]
With the recent introduction of hashtags by Facebook, some will see this as a step into Twitter territory, whilst for others, it is an extra useful feature for Facebook users but what is it really for?If someone includes a hashtag in a post, anyone clicking that tag will see any public content available that relates […]