As with any business campaign, paid search advertising only works as well as the effort that you are prepared to put into the planning. There are a few things that need to be considered before driving into the process.
Firstly, the trade that the advertising generates needs to be given a value. That is, a decision needs to be made about what a reasonable conversion would be. This could be a guaranteed sale or something less easy to define, such as lead generation. Either way, some basic analysis needs to be carried out about much value paid advertising can bring to the company. A targeted strategy can then be adopted, based on this analysis.
Yet, that is not everything. The business website must be set up correctly to receive trade from those leads. There is little point in taking people who have clicked on something specific to a generic page – the landing page is key.
Successful paid search advertising involves planning, testing and patience.
In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing. The process of SEO can sometimes […]
If you have a modern business, creating an on-line presence is no longer an afterthought – it’s now one of your main concerns. It’s not just about creating a proper website anymore, but also about getting it in the front of potential clients. There are essentially two approaches to generating website traffic: organic (SEO) and […]
If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it […]