Launched in 2011, Snapchat soon soared to popularity amongst a young demographic. Since then, the number of snaps sent daily has tripled and there are no signs of the buzz slowing down. The mobile app enables users to send images or videos to friends which after a view, are then automatically deleted from the recipient’s […]
Search Engine Optimistion, or SEO, is an area of digital marketing which has gained huge attention in recent years, due to its ability to provide free traffic generation. If you are trying to build or expand the online presence of your business, without spending a fortune on advertising, SEO can be of great help. Put […]
Google Hangouts on Air Google Hangouts on Air is a valuable and yet largely untapped platform that can boost any business’ marketing strategy. Made available to all Google+ users in May 2013, the program enables users to stream live video through their Google+ or YouTube channel and to embed the stream to other websites. There’s […]
Everyone who’s been successful has been inspired, not just inspiring. Chad Hurley, Steve Chen, and Jawed Karim were inspired by Flickr, Hotornot, and their early experiences of working at PayPal. They registered Youtube.com the day after starting work on it. 2 months later the first video, one of Karim at the zoo, was uploaded. 6 months […]
Google Hummingbird, the biggest change to Google since 2001, has been recently announced. The tech giant’s 15th birthday coincided with its new Hummingbird search algorithm being launched. This is the biggest radical change in over a decade regarding Google’s search engine, and some 90% of searches will be affected. Following many changes in recent months, […]
Hashtags are used to categorise messages by searchable keywords, but overuse can just as easily push people away. It’s as simple as placing a # directly before a word anywhere within a post, with no space between the symbol and the word. Users then search for hashtags to bring up every post that contains it. […]
2014 is set to be a big year for social TV – though it’s impact has taken longer than some expected. Social media will be able to support communication and social interaction regarding watching TV and anything linked to TV programmes. Social TV is bound to be targeted by TV related advertising, because one […]
When considering which tools are the most effective to place in your marketing plan, make sure email marketing is one of them. Here are 8 benefits of email marketing: 1. Low financial investment. 2. Global reach for little to no extra cost. 3. Ability to stay in touch with new and existing customers on a […]