Google has updated page rank in December 2013 According to Matt Cutts from Google he said he would be surprised if there was a public update in Google page rank before 2014, but it has happened. Many lower quality websites and blogs have lost their page rank altogether . However as always there have been winners […]
The SEO environment is a whole jungle of different techniques that can be used to improve a site’s visibility in the search engines. Yet, there are plenty of monster mistakes in that jungle that can jeopardise a campaign’s success, especially when it comes to keywords. SEO takes effort and it takes time and there’s no […]
Twitter is the second most popular social networking platform with over 230 million active users and 5,000 tweets going out every second. The network is a hub for news, information, images, videos and most importantly, engagement. Yet, for many businesses on Twitter, the ‘engagement’ part of the equation is the most difficult. Users will respond […]
Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore. The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than […]
Using speech to search for information or to ask a question is already all the rage on smartphones and tablets with Google’s Voice Search and Apple’s Siri taking centre stage for popularity. And now, us desktop and laptop users are no longer to miss out as Google has introduced a Voice Search extension for the […]
Great isn’t it – strolling the streets of Paris, checking out a Chinese market or even finding it far too fun to walk next to your house. With Google Street View you can travel the world without moving from your seat – well, you can travel with your eyes anyway. And now you can even […]
Google+ is the second largest social network with over 300 million active users and 70% of all top brands featuring on the platform. Yet, by many the place is still considered a ghost town; a network that hasn’t ‘taken off’ and one that is nowhere near as popular as Facebook or Twitter. As these figures […]
This week, LinkedIn has introduced Showcase Pages, a feature which will enhance the content marketing opportunities on the channel and enable brands to reach more targeted audiences. These pages differ from a company page in that they include a large banner image and a small section of information at the top but are primarily made […]