Twitter certainly isn’t up for getting left behind in the online advertising market and the social network has stepped up what it has to offer with the introduction of ads that are tailored to audiences. Now all businesses have the opportunity to remarket to their potential customers on the social media channel. The most powerful […]
Sympathise button? Following a brainstorming session between Facebook’s head developers, or what they refer to as a Hackathon, the idea for a ‘sympathise’ button has emerged. The button would replace the ‘like’ button for relevant posts that included negative information. For example, if a user was posting a status notifying of a death, they could […]
Social network giant, Facebook, has recently announced a change to their algorithms which will effect which content takes prominence in user news feeds. The change was made on the 2nd December and will elevate high quality news articles, in an effort to provide users with better access to what they enjoy and to improve click-through […]
Google has updated page rank in December 2013 According to Matt Cutts from Google he said he would be surprised if there was a public update in Google page rank before 2014, but it has happened. Many lower quality websites and blogs have lost their page rank altogether . However as always there have been winners […]
The SEO environment is a whole jungle of different techniques that can be used to improve a site’s visibility in the search engines. Yet, there are plenty of monster mistakes in that jungle that can jeopardise a campaign’s success, especially when it comes to keywords. SEO takes effort and it takes time and there’s no […]
Twitter is the second most popular social networking platform with over 230 million active users and 5,000 tweets going out every second. The network is a hub for news, information, images, videos and most importantly, engagement. Yet, for many businesses on Twitter, the ‘engagement’ part of the equation is the most difficult. Users will respond […]
Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore. The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than […]
Using speech to search for information or to ask a question is already all the rage on smartphones and tablets with Google’s Voice Search and Apple’s Siri taking centre stage for popularity. And now, us desktop and laptop users are no longer to miss out as Google has introduced a Voice Search extension for the […]