In their latest algorithm change, Facebook are cracking down on spam. The social network will focus on 3 practises that are clogging up news feeds, as part of their wider aim to improve the quality of user experience on the platform. As stated in their latest blog post, the network aims to reduce the prominence […]
Blogs – most of us have heard of them and many of us read them on a regular basis but do we all feature a blog on our business website? Considering the whole host of inbound marketing benefits, it seems surprising that there are still so many websites going without this nifty platform. Whether you’ve […]
Infographics: quirky designs featuring information in an easily readable fashion – they’re simply great. Indeed, the number of them on the web is increasing by at least 1% everyday. But are you yet to enter the infographic realm with your content marketing? Here are our top 4 reasons why you need to get on the […]
Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]
As with any social media platform, you’re unlikely to get results from YouTube by uploading content and letting it sit there. You need to build an audience to get views on your content, get wider exposure for your brand and grow your authority on the network. On YouTube, your fans can choose to subscribe to […]
Like to follow a bunch of accounts but don’t always want to see their tweets in your feed? Twitter may have the answer… What is ‘Fave People’? Twitter is trialling a new timeline feature called ‘Fave People’ in their Android alpha application – a mobile app the company uses to test changes before they move […]
Your Facebook page is worth nothing without your fans. No matter how excellent your content, if it isn’t viewed and engaged with then it’s wasted effort and will simply sit there doing absolutely zero, zilch, nothing for your business. With Facebook constantly changing its algorithms and bumping-up the difficulty of getting your posts in feeds, […]
In an effort to improve the value of advertising on the network, Twitter is investigating the possibility of featuring a click-to-call button within sponsored tweets. Known as direct response advertising, this would do “as it says on the tin” and enable users to directly engage with the advertiser via a click. Twitter’s Vice President of […]