Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]
As with any social media platform, you’re unlikely to get results from YouTube by uploading content and letting it sit there. You need to build an audience to get views on your content, get wider exposure for your brand and grow your authority on the network. On YouTube, your fans can choose to subscribe to […]
Like to follow a bunch of accounts but don’t always want to see their tweets in your feed? Twitter may have the answer… What is ‘Fave People’? Twitter is trialling a new timeline feature called ‘Fave People’ in their Android alpha application – a mobile app the company uses to test changes before they move […]
Your Facebook page is worth nothing without your fans. No matter how excellent your content, if it isn’t viewed and engaged with then it’s wasted effort and will simply sit there doing absolutely zero, zilch, nothing for your business. With Facebook constantly changing its algorithms and bumping-up the difficulty of getting your posts in feeds, […]
In an effort to improve the value of advertising on the network, Twitter is investigating the possibility of featuring a click-to-call button within sponsored tweets. Known as direct response advertising, this would do “as it says on the tin” and enable users to directly engage with the advertiser via a click. Twitter’s Vice President of […]
Now that Facebook wear the crown for biggest social network in the world, they are upping their game to head into new realms. Space is their next endeavour with the company in talks to purchase 11,000 drones that would provide internet access to isolated, developing communities. These advanced, solar-powered drones are built by Titan Aerospace, […]
Facebook have begun testing a new ‘highlights’ feed so you can skim through your friend’s most important life experiences with ease. The highlights feed update was pushed out to all ios users last weekend (21st-23rd February) and according to the app’s change log, didn’t include anything more than simple bug fixes. This clearly was not […]
Big news in the LinkedIn camp this week, the LinkedIn Publishing Tool is seeing more utilisation. The previously ‘influencer only’ tool for publishing longform posts is now available to all every single user within the LinkedIn network. Ryan Roslanksy, LinkedIn’s Head of Content Products has commented: “We’re really excited to actually open up this publishing platform and […]