Facebook Business Manager Tool

On Monday, Facebook rolled out its new Business Manager platform, a tool that enables marketers to manage numerous aspects of their Facebook campaigns from one interface.
In a blog post, Facebook stated that the tool aims to simplify the marketing efforts for large agencies which manage masses of content on the network on a daily basis. Working as a central hub for content management, the interface provides easier and more controlled access to multiple accounts.
new business manager tool for marketers
Using the tool, marketers can manage all aspects of their Facebook pages, applications, ad accounts, payment methods, permissions and more. From the interface, users can also add or delete accounts and securely share campaign materials.
To give an example of the tool in use, a marketing manager could control which employees have access to client Facebook accounts. In this case, employees would only be permitted to view and control the content under their responsibility, helping agencies to provide a more private and secure service for their clients.
The tool also promotes a more separated work and personal life experience on the platform as users will no longer need to add colleagues as a ‘friend’ to access their linked pages.
The move is on form with Facebook’s efforts to increase their revenue from business marketing on the network and follows closely after the recent introduction of Facebook Video Ads.


What is Market Research?

25 Aug 2022

When designing or marketing a new product, business owners across all industries will experience difficulty making decisions with certainty. Without a clear understanding of your customer’s motivations, intentions, desires and problems, creating a product that targets their needs becomes challenging.  Market research refers to the process of gathering and analysing data from your target market. […]


10 Must-Have Social Media Marketing Tools in 2022

20 Jul 2022

Social media marketing requires goal-planning, an understanding of your audience, engaging content, optimal scheduling and consistent adaptation to be recurrently successful. A good marketing team can perform these actions competently but not always efficiently. With the help of s, specific tasks can be completed quickly and intelligently.  At Pinnacle Internet Marketing, we provide social media […]


Top 6 Digital Marketing Campaign Ideas for Valentine’s Day

10 Feb 2022

The 14th of February is a date that inspires billions of pounds in global spending. Through gift-giving and romantic experiences, individuals will purchase products and services in efforts to portray their love. Businesses have captured a huge opportunity to cash-in on consumer spending by flooding the market with Valentine’s Day advertising. To stand out from […]