SEO isn’t just about link building. To climb in search and please your visitors, you need to take care of the ‘ins and outs’ of your website, from the content to data and speed. Read on to pick up some tips for on-site SEO: 1. Content Search engines read (or spider) the content on your […]
Google are continuously making tweaks to improve the user-experience of their search engine. Yet, every so often they make a change with a significant impact to SEO, and the Panda 4.0 update is certainly one of them. When Matt Cutts announced the update in his Tweet on the 20th May 2014, some of the most […]
Number one professional networking site LinkedIn has introduced a new feature which will feed the curiosity of users. The ‘Who’s viewed your profile’ section is now accompanied by a ‘How you rank’ page which allows users to find out how their profile views compare to everybody else in their network. ‘Who’s viewed your profile’ has […]
Facebook, Twitter, LinkedIn and the other social network giants are great platforms for engaging with your audience and raising the profile of your brand. But to get some measureable results from your liking, tweeting and discussions you need to divert your followers elsewhere. That elsewhere is your website. Certainly, fun facts, quotes, videos and links […]
In the single largest update to their maps service, Google have incorporated data for public transport across England, Scotland and Wales. Users can now head to the platform for information about the departure times, routes and number of stops for trains, buses and ferries across the country. Google Maps isn’t the first app to offer […]
If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly. Indeed, with mobile internet […]
Despite the surge in SEO and social media, one of the oldest tricks in the book – email marketing – is still alive and kicking. In fact, statistics gathered by Sign-up. To show that marketing emails sent by SMEs in 2013 received an average open-rate of 22.87%. When you compare this percentage to the increasingly […]
On Monday, Facebook rolled out its new Business Manager platform, a tool that enables marketers to manage numerous aspects of their Facebook campaigns from one interface. In a blog post, Facebook stated that the tool aims to simplify the marketing efforts for large agencies which manage masses of content on the network on a daily […]