Blog & Resources

Keeping on top of the latest tips, news, and expert knowledge

LinkedIn Profile View Rank

23 May 2014

Number one professional networking site LinkedIn has introduced a new feature which will feed the curiosity of users. The ‘Who’s viewed your profile’ section is now accompanied by a ‘How you rank’ page which allows users to find out how their profile views compare to everybody else in their network. ‘Who’s viewed your profile’ has […]

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Convert Social Media Fans to Site Visitors

20 May 2014

Facebook, Twitter, LinkedIn and the other social network giants are great platforms for engaging with your audience and raising the profile of your brand. But to get some measureable results from your liking, tweeting and discussions you need to divert your followers elsewhere. That elsewhere is your website. Certainly, fun facts, quotes, videos and links […]

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Google Maps Public Transport Data

15 May 2014

In the single largest update to their maps service, Google have incorporated data for public transport across England, Scotland and Wales. Users can now head to the platform for information about the departure times, routes and number of stops for trains, buses and ferries across the country. Google Maps isn’t the first app to offer […]

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5 Reasons Why Your Business Needs a Mobile Optimised Website

12 May 2014

If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly. Indeed, with mobile internet […]

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5 Fundamentals of Email Marketing

08 May 2014

Despite the surge in SEO and social media, one of the oldest tricks in the book – email marketing – is still alive and kicking. In fact, statistics gathered by Sign-up. To show that marketing emails sent by SMEs in 2013 received an average open-rate of 22.87%. When you compare this percentage to the increasingly […]

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Facebook Business Manager Tool

30 Apr 2014

On Monday, Facebook rolled out its new Business Manager platform, a tool that enables marketers to manage numerous aspects of their Facebook campaigns from one interface. In a blog post, Facebook stated that the tool aims to simplify the marketing efforts for large agencies which manage masses of content on the network on a daily […]

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5 Ways to Build Your LinkedIn Network

22 Apr 2014

With more than 277 million members, LinkedIn is the number one professional networking site on the internet. A hub for experts and key-decision makers from all business sectors, the platform provides ample opportunities to grow your prospects and drum up leads. On LinkedIn you can establish your professional credibility, promote your business and build meaningful […]

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New Facebook Video Ads Platform

15 Apr 2014

Facebook are always on the lookout for their next game-changer and in early March of this year, they took on the television by launching a new video advertising platform. Termed by Facebook as Premium Video Ads, this feature taps into the popularity of online video to offer advertisers another opportunity to reach their audience with […]

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