If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly. Indeed, with mobile internet […]
Despite the surge in SEO and social media, one of the oldest tricks in the book – email marketing – is still alive and kicking. In fact, statistics gathered by Sign-up. To show that marketing emails sent by SMEs in 2013 received an average open-rate of 22.87%. When you compare this percentage to the increasingly […]
On Monday, Facebook rolled out its new Business Manager platform, a tool that enables marketers to manage numerous aspects of their Facebook campaigns from one interface. In a blog post, Facebook stated that the tool aims to simplify the marketing efforts for large agencies which manage masses of content on the network on a daily […]
With more than 277 million members, LinkedIn is the number one professional networking site on the internet. A hub for experts and key-decision makers from all business sectors, the platform provides ample opportunities to grow your prospects and drum up leads. On LinkedIn you can establish your professional credibility, promote your business and build meaningful […]
Facebook are always on the lookout for their next game-changer and in early March of this year, they took on the television by launching a new video advertising platform. Termed by Facebook as Premium Video Ads, this feature taps into the popularity of online video to offer advertisers another opportunity to reach their audience with […]
In their latest algorithm change, Facebook are cracking down on spam. The social network will focus on 3 practises that are clogging up news feeds, as part of their wider aim to improve the quality of user experience on the platform. As stated in their latest blog post, the network aims to reduce the prominence […]
Blogs – most of us have heard of them and many of us read them on a regular basis but do we all feature a blog on our business website? Considering the whole host of inbound marketing benefits, it seems surprising that there are still so many websites going without this nifty platform. Whether you’ve […]
Infographics: quirky designs featuring information in an easily readable fashion – they’re simply great. Indeed, the number of them on the web is increasing by at least 1% everyday. But are you yet to enter the infographic realm with your content marketing? Here are our top 4 reasons why you need to get on the […]