It’s no secret that social networks collect user data for advertising and improvements but how would you feel if your data was used in a social media experiment, without your knowledge? Over the weekend, the news broke that Facebook carried out a large-scale psychology study in secret, to discover how people respond to positive and […]
This summer’s world-famous tennis tournament is set to be the most social to date, with organisers of Wimbledon harnessing Twitter to involve fans in the action. For the first time, the big screens at the famous Henman Hill and the surrounding grounds will show user-generated content, including tweets, pictures and votes. And the audience at […]
As the internet has told us multiple times, ‘content is king’. And yet, a website loaded with quality content and great search rankings still won’t do much good unless people stay around long enough to read it. After all, the whole point of great content is to convert traffic into leads and sales for your […]
Entering the realm of social media can be a rather daunting prospect for businesses. Firstly, there’s the question of where to start and then there’s the worry of wasting money without results. But with social media usage at an all time high, these platforms should feature as a key part of every company’s marketing mix. […]
Getting results from YouTube isn’t as easy as uploading a video and then waiting for the views to roll in. No matter how professional, creative or downright wacky your video, it’s competing with the other 100 hours of video uploaded to YouTube every minute. Yes, your content has to be great but it won’t be […]
Pioneering products and services from well-established brands can be difficult to compete with but this doesn’t mean there aren’t strategies to help start-ups and small businesses stay in the game. Google, Bing, Yahoo and other search engines are the first stop for consumers seeking information, products or services online. And search engine optimisation is the […]
SEO isn’t just about link building. To climb in search and please your visitors, you need to take care of the ‘ins and outs’ of your website, from the content to data and speed. Read on to pick up some tips for on-site SEO: 1. Content Search engines read (or spider) the content on your […]
Google are continuously making tweaks to improve the user-experience of their search engine. Yet, every so often they make a change with a significant impact to SEO, and the Panda 4.0 update is certainly one of them. When Matt Cutts announced the update in his Tweet on the 20th May 2014, some of the most […]