Entering the realm of social media can be a rather daunting prospect for businesses. Firstly, there’s the question of where to start and then there’s the worry of wasting money without results. But with social media usage at an all time high, these platforms should feature as a key part of every company’s marketing mix. […]
Getting results from YouTube isn’t as easy as uploading a video and then waiting for the views to roll in. No matter how professional, creative or downright wacky your video, it’s competing with the other 100 hours of video uploaded to YouTube every minute. Yes, your content has to be great but it won’t be […]
Pioneering products and services from well-established brands can be difficult to compete with but this doesn’t mean there aren’t strategies to help start-ups and small businesses stay in the game. Google, Bing, Yahoo and other search engines are the first stop for consumers seeking information, products or services online. And search engine optimisation is the […]
SEO isn’t just about link building. To climb in search and please your visitors, you need to take care of the ‘ins and outs’ of your website, from the content to data and speed. Read on to pick up some tips for on-site SEO: 1. Content Search engines read (or spider) the content on your […]
Google are continuously making tweaks to improve the user-experience of their search engine. Yet, every so often they make a change with a significant impact to SEO, and the Panda 4.0 update is certainly one of them. When Matt Cutts announced the update in his Tweet on the 20th May 2014, some of the most […]
Number one professional networking site LinkedIn has introduced a new feature which will feed the curiosity of users. The ‘Who’s viewed your profile’ section is now accompanied by a ‘How you rank’ page which allows users to find out how their profile views compare to everybody else in their network. ‘Who’s viewed your profile’ has […]
Facebook, Twitter, LinkedIn and the other social network giants are great platforms for engaging with your audience and raising the profile of your brand. But to get some measureable results from your liking, tweeting and discussions you need to divert your followers elsewhere. That elsewhere is your website. Certainly, fun facts, quotes, videos and links […]
In the single largest update to their maps service, Google have incorporated data for public transport across England, Scotland and Wales. Users can now head to the platform for information about the departure times, routes and number of stops for trains, buses and ferries across the country. Google Maps isn’t the first app to offer […]