Paid search advertising can be an effective web marketing strategy. The main challenge is to use it correctly and appropriately. Having adequate knowledge of AdWords campaigns lets you use Google’s tools effectively. If you’re new to the world of online advertising, read this article for top tips and ideas on successful paid search advertising. Select […]
Good SEO is integral to good copywriting, if you don’t focus on it then your copy just won’t be seen. To understand what you need to do in terms of integrating effective SEO into your copy, you need to understand exactly how search engines rank their results. First of all they look for relevancy. This […]
There’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use […]
Social media strategy and proper brand recognition are so intertwined these days it’s hard to tell where one ends and the other begins. With half the world online it seems and the majority of them engaged in social media, it’s important to understand how storytelling on social media can build your brand and encourage engagement. […]
The rise of social media has provided new opportunities for businesses to reach out to their target customers. Platforms such as Facebook, Twitter and LinkedIn provide a resource by which firms can engage with potential customers in real time, and the informal nature of social media has helped businesses to expose their products and services […]
If you want media coverage, you need to craft a good press release. Mastering the art is an essential part of any marketing strategy. You may want to create buzz about your business, but what information should you include and how long should it be? It needs to catch attention and pique interest. Here are […]
Search Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position. What are Search Keywords? Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. […]
Email marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right […]