There are many reasons why you’d want to increase your visibility on Pinterest, and like every market, the most effective methods of getting seen by more people are constantly changing. Here are a few pointers which should lead you to a much more visible presence on Pinterest.
One main point to remember is to include price tags in any pins you originally post or repin. Despite what some people think, a lot of users who browse Pinterest are looking to buy certain things, and not just to gain some creative inspiration. Recent studies into social networking have also found that Pinterest drives more referral traffic than YouTube, Linkedin, and Google+ combined, and that pins with prices get up to 36% more likes than those lacking one. These figures are quite enlightening, but make sure you’re not using Pinterest for the sole purpose of flogging your product. Take a benevolent approach to all of your communities, and try to find a good balance of both inspiration and product information.
Another important tip is to use “Pin it for later” links often. This can be utilized to bookmark any of your blog posts on Google+, and therefore increase your Pinterest visibility. Simply publish a post, then pin one of the accompanying images to a board. After this, use the same image for an update on your Google+ page. Include a link to the blog post for anyone who has the time to read it, as well as a “pin it for later” link back to the pin in your Google+ update. This will provide a quick, easy way for your potential audience to bookmark your pins for later reading, rather than skimming through and forgetting it.
Increasing your online visibility through any platform often revolves around the amount of links you can distribute anywhere and everywhere. Bearing this in mind, you can draw in considerably more customers by including your best recent Pinterest pins in your weekly newsletter or scheduled email. Simply attach a screenshot of a few pins, and make the image a link to the pin. This will create one more access point, through which potential followers can browse your Pinboards.
Another great method for improving Pinterest traffic visibility is to find popular group boards. It may be worth visiting PinGroupie, a free tool used for finding group boards. PinGroupie’s interface allows you to choose from all the categories on Pinterest during a search, and sort your results according to pins and repins, collaborators, followers and likes. Repins is more often than not the best category to sort by, as a group board with a higher repin rate is more likely to be far more engaging to your target audience. PinGroupie also makes it easy for you to track down a specific board by searching its name. Once you’ve entered all the necessary details, simply click the “filter” button, and in seconds a list of group boards with relevance to your search will appear below.
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