10 Frequently Asked Questions about SEO, Answered
By pinnacleadmin / 1 August 2014 / SEO / 7 min read
Still unsure about investing in SEO? Still in the dark about what it involves? Or adamant that you won’t see results? In this post we’ve collated 10 frequently asked questions about SEO, and answered them, to help you get your head around SEO and learn why it’s important for your business.
1. How long does it take to see results from SEO?
SEO isn’t a quick, one-time activity. And no SEO professional can predict how quickly or successfully a website will rank in the search engines. The process takes time, trial and error and the speed of improvement depends on several factors. These include, but aren’t limited to:
- Your website’s performance (loading speed, keyword optimisation, usability etc.)
- How regularly your website is updated
- The size of your website
- The age of your website
- The competition
- The amount of content posted on and off-site
2. What is on-site SEO?
On-site SEO is the process of making various improvements to your website to help enhance its usability and its authority in the search engines. The primary aim of on-site optimisation is to improve the relevance of your website to help users and search engines more easily understand its content. The process involves a combination of techniques which include:
- Optimising content with relevant keywords
- Optimising page titles and meta tags with keywords
- Checking page load speeds
- Creating sitemaps
- Adding alt tags to images
- Linking between pages
3. What are backlinks and how do they help with SEO?
When other websites and blogs link to your website, these links are called backlinks. They play a very important role in SEO as Google and other search engines regard them as ‘votes’ or signs of approval for your website. And yet, getting more backlinks to your website doesn’t necessarily mean a better ranking. Links from high quality websites carry more SEO juice whereas links from low quality sites can harm your SEO and yet, too many or too few of either could have a negative effect.
Use a Backlink Tracker to monitor the backlinks that feed into your website.
Essentially, the search engines hold a diversity of links in high regard and thus, creating and maintaining a strong a varied, healthy backlink profile is key in SEO.