Conversion rate optimisation is the process of discovering why visitors to your website aren’t converting and then putting improvement measures in place. SEO, Search Advertising or a combination of both might be driving relevant, quality traffic to your website but if this traffic isn’t converting then time, effort and money is going to waste.
When undertaken professionally and correctly, conversion rate optimisation can make a dramatic improvement to the productivity of your website. Results could include a decreased bounce rate, more newsletter sign ups, more calls or a decrease in the number of abandoned shopping carts. But what are the steps in the CRO process and why are they important? Let’s take a look…