SOCIAL MEDIA

What’s the Deal with SEO?

27 Nov 2014

As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services. What is SEO? SEO stands for search engine optimisation, […]

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How to Market Your Business on Instagram

24 Nov 2014

With 200 million active users per month, Instagram is a great social media platform for visually enticing customers and creating a strong brand story. With its Business Account feature, businesses of all sizes are able to start up verifiable accounts that link directly to their Twitter or Facebook profiles. In this article we will discuss […]

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A Beginner's Guide to Live-Tweeting

18 Nov 2014

In an age where every business and individual owns a twitter profile, more and more networking is happening over the internet. A great way of utilising and expanding like-minded followers is by live-tweeting an event. Whether you are hosting an event or have signed up to attend one, Twitter is brilliant for getting people involved. […]

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Getting Started with Google+

12 Nov 2014

As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best […]

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Instagram Caption Editing

11 Nov 2014

Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing. As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either […]

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How to Use Pinterest to Your Advantage

07 Nov 2014

With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan. In this article we […]

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Mastering Your Marketing with LinkedIn

03 Nov 2014

Although it’s raved about as the business world’s biggest social media platform, LinkedIn is still relatively unused by organisations to promote themselves and their services. Like most marketing strategies you’ll need to make a long-term commitment as it will require ongoing management, but used efficiently it can really spark sales and interest in your business. […]

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Top 5 Spooky Tips for a Successful Halloween Social Media Campaign

29 Oct 2014

It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts. In this article we […]

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