Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with […]
Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the […]
Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content […]
With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial. From Twitter and Instagram to Google+ and Pinterest, […]
Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns. Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts. They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach […]
Are you replying to your customers on social media? Do you personalise your interactions? Do your customers feel appreciated? The way you offer customer service on social media can have a major impact on your brand’s reputation. Every like, comment or tweet from your audience is the beginning of a conversation, and how you react […]
Something that’s been getting a lot of attention online for the past week or so is the news that Facebook is moving mobile messaging. Now, users must download the Messenger app to continue chatting on mobile. Previously, users could choose to chat via either the Facebook or Messenger app. But for a while now, iPhone […]
With 310 million monthly users, Twitter is the second most popular social network online. Every day, an average of 58 million tweets are sent out and 135,000 new users sign up, and all this activity poses a lot of potential for marketing. But how can you tap into this hub of information to build a […]