PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste […]
There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs. The three main methods of advertising pricing: 1. CPM (Cost Per Thousand Views) This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example […]
Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from […]
Public relations has always been an offline communication tool, but it is now fast becoming an online marketing strategy for enhancing company sites, e-newsletters, and more. There are various benefits of online PR in relation to your business. Some of these benefits include: Generating traffic to your website Increasing SEO by including backlinks to a […]
It’s almost Christmas time and online retailers are actively looking to jump into high gear. If your business offers online shopping, then you will find the following tips useful for implementing search engine optimisation. Check out our top tips to ensure you don’t get left behind in the Christmas SEO game, The Importance of Search […]
Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google. Below are some simple tips to spruce up your Google+ page. 1. Be Active Google rewards pages that post, so it is important […]
Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to […]
Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms. 1. Be Visual Many people scuttling around on the internet become excited at […]