Local SEO optimises local results for search engines but myths exist that need to be dispelled if local SEO is to be properly understood. Here are the most common myths, followed by the reasons why they’re untrue! 1. If you don’t claim your local page, your business won’t […]
Effective Use of Twitter as a Source of Free Traffic The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a […]
Optimising your Facebook Business Page The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively […]
Amidst all the hype and hoopla of modern content marketing, SEO, and other methods of traffic acquisition, it can be easy to overlook the tried and tested traditional aspects of the art of sales. It’s often the ‘call to action’ that makes all the difference in converting a prospect into a customer, occupying the final […]
When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building Link Building […]
PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste […]
There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs. The three main methods of advertising pricing: 1. CPM (Cost Per Thousand Views) This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example […]
Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from […]