Amidst all the hype and hoopla of modern content marketing, SEO, and other methods of traffic acquisition, it can be easy to overlook the tried and tested traditional aspects of the art of sales. It’s often the ‘call to action’ that makes all the difference in converting a prospect into a customer, occupying the final […]
When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building Link Building […]
PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste […]
There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs. The three main methods of advertising pricing: 1. CPM (Cost Per Thousand Views) This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example […]
Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from […]
Public relations has always been an offline communication tool, but it is now fast becoming an online marketing strategy for enhancing company sites, e-newsletters, and more. There are various benefits of online PR in relation to your business. Some of these benefits include: Generating traffic to your website Increasing SEO by including backlinks to a […]
It’s almost Christmas time and online retailers are actively looking to jump into high gear. If your business offers online shopping, then you will find the following tips useful for implementing search engine optimisation. Check out our top tips to ensure you don’t get left behind in the Christmas SEO game, The Importance of Search […]
Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google. Below are some simple tips to spruce up your Google+ page. 1. Be Active Google rewards pages that post, so it is important […]