What is Local SEO? The interconnectivity of the internet has made it easy for businesses to cast as wide a net as possible, hoping to catch the attention of as many people worldwide as possible. While a theoretical audience of billions is incredibly appealing, it’s important to note that 46% of all Google Searches are […]
Google search quality guidelines allow raters to assign values to various search result pages. These guidelines have recently been updated, but they will not directly affect the ranking of specific web pages. Instead, they will allow Google to receive valuable feedback on how useful their search algorithm is. With this information, the search engine will […]
If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it […]
It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to […]
Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]
This post will help you to understand what exactly Schema Markup is and how using it effectively can and will improve your SEO (Search Engine Optimisation). Learn how a simple piece of code can increase clicks on sites by making it easier to find. So what is Schema Markup? In simple terms, it’s a type […]
Voice search has become a popular method of searching for information online in recent years, owing to the various internet devices available such as personal computers where Microsoft users can rely on Microsoft’s Cortana app and Siri for the Apple Users. Big tech companies have also not been left behind; Google, for instance, provides voice […]
LinkedIn can be a hugely valuable tool, whether you’re looking for a new job or simply trying to make connections and network within your industry. However, many people complain that their LinkedIn feed is not relevant to their interests. It might be cluttered with spam or simply posts that don’t interest them, or perhaps it […]