Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore. The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than […]
Google Places for Your Business Google Places is essentially an online directory in which you can enter a listing for your business. Your listing gives potential customers accurate, helpful information such as your location, contact details, opening hours and a description of the products or services that you offer. This listing can show up in […]
Search Engine Optimistion, or SEO, is an area of digital marketing which has gained huge attention in recent years, due to its ability to provide free traffic generation. If you are trying to build or expand the online presence of your business, without spending a fortune on advertising, SEO can be of great help. Put […]
Google Hummingbird, the biggest change to Google since 2001, has been recently announced. The tech giant’s 15th birthday coincided with its new Hummingbird search algorithm being launched. This is the biggest radical change in over a decade regarding Google’s search engine, and some 90% of searches will be affected. Following many changes in recent months, […]
“Build it and they will come” was the mantra in the infant days of the Internet. These days however, steps must be taken to be seen in the first page or two of any search term your customers may use to find you. Keyword optimisation has become extremely important for search engine positioning and branding. […]
Pinterest has grown rapidly since its inception in March 2010. Studies have shown that in 2012, American users of social network sites spent more time on Pinterest than on Facebook, Google+ and Twitter combined. How can businesses drive more traffic to their website by using Pinterest? 1. Create your own Pinterest boards and pin appealing […]
2013 has seen some remarkable growth in the amount of businesses that are proactively utilising the power of SEO to help increase their exposure across the web. Although some analysts predicted that SEO was a dying art and instead website owners needed to refocus on their human audience, webmasters have come to realise that without […]
Despite recent concerns about biased online content masquerading as disinterested commentary, content marketing is very much alive and well in the online community. A recent infographic posted by Demand Metric suggests 90% of organisations use content to market products, on average spending more than a quarter of their budget on content. 78% of marketing chiefs […]