Google Hummingbird, the biggest change to Google since 2001, has been recently announced.
The tech giant’s 15th birthday coincided with its new Hummingbird search algorithm being launched. This is the biggest radical change in over a decade regarding Google’s search engine, and some 90% of searches will be affected.
Following many changes in recent months, including mobile search results having a new look and Penguin 2.1,Google Hummingbird has its focus specifically on the user, particularly identifying exactly what the user is searching for and giving them the best possible answer.
Part of the improvements will see search enquiries of greater length. The enquiry will be examined thoroughly, so that the exact meaning of the user’s request is better understood.
Read more about the Google Hummingbird update here.
What Is Search Engine Optimization? Search engine optimization (SEO) is the practice of optimizing websites or online content to increase its visibility on search engine results pages (SERPs). SEO is an integral component of digital marketing as it attracts more traffic to websites, increases brand recognition, and boosts conversion rates. In this article, we’ll review […]
This article will introduce you to the process of keyword research and why it is important for your business. Every minute, users enter millions of terms into search engines to find products, services, and specific information. The words, questions and phrases used to search for a particular result are keywords. Keywords cover search queries from […]
For any business looking to take their brand online, SEO is key for generating visibility and engaging consumers. To capture the attention of your target audience, you’ll need to become familiar with the art of search engine optimisation. Only then will you experience more traffic and conversions on your website. When starting from scratch, optimising […]