Blogs – most of us have heard of them and many of us read them on a regular basis but do we all feature a blog on our business website? Considering the whole host of inbound marketing benefits, it seems surprising that there are still so many websites going without this nifty platform. Whether you’ve […]
Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]
There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO? Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from […]
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily […]
Sympathise button? Following a brainstorming session between Facebook’s head developers, or what they refer to as a Hackathon, the idea for a ‘sympathise’ button has emerged. The button would replace the ‘like’ button for relevant posts that included negative information. For example, if a user was posting a status notifying of a death, they could […]
Google has updated page rank in December 2013 According to Matt Cutts from Google he said he would be surprised if there was a public update in Google page rank before 2014, but it has happened. Many lower quality websites and blogs have lost their page rank altogether . However as always there have been winners […]
The SEO environment is a whole jungle of different techniques that can be used to improve a site’s visibility in the search engines. Yet, there are plenty of monster mistakes in that jungle that can jeopardise a campaign’s success, especially when it comes to keywords. SEO takes effort and it takes time and there’s no […]
Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore. The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than […]