Pioneering products and services from well-established brands can be difficult to compete with but this doesn’t mean there aren’t strategies to help start-ups and small businesses stay in the game. Google, Bing, Yahoo and other search engines are the first stop for consumers seeking information, products or services online. And search engine optimisation is the […]
SEO isn’t just about link building. To climb in search and please your visitors, you need to take care of the ‘ins and outs’ of your website, from the content to data and speed. Read on to pick up some tips for on-site SEO: 1. Content Search engines read (or spider) the content on your […]
Google are continuously making tweaks to improve the user-experience of their search engine. Yet, every so often they make a change with a significant impact to SEO, and the Panda 4.0 update is certainly one of them. When Matt Cutts announced the update in his Tweet on the 20th May 2014, some of the most […]
In their latest algorithm change, Facebook are cracking down on spam. The social network will focus on 3 practises that are clogging up news feeds, as part of their wider aim to improve the quality of user experience on the platform. As stated in their latest blog post, the network aims to reduce the prominence […]
Blogs – most of us have heard of them and many of us read them on a regular basis but do we all feature a blog on our business website? Considering the whole host of inbound marketing benefits, it seems surprising that there are still so many websites going without this nifty platform. Whether you’ve […]
Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]
There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO? Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from […]
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily […]