With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business. What is PPC? PPC refers to pay-per-click marketing, a way of using online search engines to advertise […]
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]
With Christmas just around the corner and the volume of retail enquiries due to double over the next few weeks, getting your SEO right is vital. With more people than ever using the internet to do their shopping and compare service prices, it’s time to make the most of your Christmas SEO. 1. Target Local […]
Depending on your advertising goal, there are various ways to optimise your Google AdWords campaign. You can optimise for impressions or conversions but when your goal is to drive traffic to your site then you’ll want to focus on improving your click through rate (CTR). Pushing up your click through rate will also indicate to […]
Why Pay Per Click? Pay per click advertisements can give an effective boost to your internet marketing campaign. These ads show up at the top and to the side of organic search results and are a quick way of getting your website visible on the first page of Google. You only pay for these ads […]
As with any business campaign, paid search advertising only works as well as the effort that you are prepared to put into the planning. There are a few things that need to be considered before driving into the process. Firstly, the trade that the advertising generates needs to be given a value. That is, a […]
AdWords Express, Google’s paid search tool for small businesses, has been made more streamlined and attractive as part of a general push to make everything Google “more beautiful and efficient”, according to the Inside Adwords blog. The dashboard has been redesigned to allow the user to see at a glance how many views, clicks or […]