For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]
Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]
The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing. To help keep you up-to-date, […]
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]
Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing. As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either […]
Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns. Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts. They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach […]
On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon. Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be […]
Something that’s been getting a lot of attention online for the past week or so is the news that Facebook is moving mobile messaging. Now, users must download the Messenger app to continue chatting on mobile. Previously, users could choose to chat via either the Facebook or Messenger app. But for a while now, iPhone […]