The 14th of February is a date that inspires billions of pounds in global spending. Through gift-giving and romantic experiences, individuals will purchase products and services in efforts to portray their love. Businesses have captured a huge opportunity to cash-in on consumer spending by flooding the market with Valentine’s Day advertising. To stand out from […]
If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it […]
It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to […]
Email marketing is a unique branch of advertising in that nearly all companies, from a single person start up to a multinational corporation, will use it in some manner. The versatility and ease of access mean that every business should have a focused approach to email. Not convinced? Here are ten of the top benefits […]
Everyone has been on the receiving end of an unwanted email from a marketer, but from the senders point of view, if you know why people delete without reading, you can avoid the 3 main pitfalls and create a great email campaign. 1. Irrelevant Content The classic marketing email is written without much thought towards […]
Social media contests can be a great way of increasing your number of email leads. However, there are some basic things to remember, and here are some of the most important. Choose The Type Of Contest There’s many different contest types to choose from, and promote by way of social media, ranging from a photo […]
Email marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right […]
Although it is definitely not a novelty anymore, email is far from universally understood or properly used when it comes to marketing campaigns. Modern marketers tend to get lost in the whirlpool of campaign metrics and often forget what is at the core of successful marketing: compelling copy which inspires a large number of recipients […]