Content Marketing

Make a Visual Impact with Content

15 Jul 2014

Fantastic content is the best way to interest and engage your audience online. But are your efforts hitting the mark? Plain text alone is empty and easily overlooked but with visual content you can really boost your results across your website, blog and social media platforms. In this post, we look at 4 types of […]


5 Tips for a More Readable Website

20 Jun 2014

As the internet has told us multiple times, ‘content is king’. And yet, a website loaded with quality content and great search rankings still won’t do much good unless people stay around long enough to read it. After all, the whole point of great content is to convert traffic into leads and sales for your […]


The Value of Infographics

02 Apr 2014

Infographics: quirky designs featuring information in an easily readable fashion – they’re simply great. Indeed, the number of them on the web is increasing by at least 1% everyday. But are you yet to enter the infographic realm with your content marketing? Here are our top 4 reasons why you need to get on the […]


Why Guest Blogging Is Not Dead

28 Mar 2014

Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]


5 Benefits of Video Marketing

23 Jan 2014

According to Forrester Research, one minute of video is equal in value to 1.8 million words. Ok, that might sound like quite a claim but it cannot be ignored that 100 million internet users watch video online everyday and 46% of those people are likely to take further action on a website after viewing a […]