What are Cookies? In the online industry, cookies aren’t the small baked goods topped with chocolate chips that you’re probably used to. Instead, HTTP cookies, short for ’magic cookies,’ are small packets of data used by computers. They are pieces of information created by a web server and sent to a device. Such as a […]
Blogging: Why it’s Still Relevant for your Business in 2022 With so many new and exciting options to invest time into for your digital marketing strategy, many marketers are asking whether blogging is still relevant for businesses in 2022. Blogging is absolutely still relevant for your business. However, just like many features of a good […]
This article will introduce you to the process of keyword research and why it is important for your business. Every minute, users enter millions of terms into search engines to find products, services, and specific information. The words, questions and phrases used to search for a particular result are keywords. Keywords cover search queries from […]
Video marketing in 2022 The popularity of video marketing has flourished within the digital marketing industry over the past five years. Marketers have seen a rise in successfully promoting their products and educating their clients with video content since 2018. Notably, during the past two years, marketers have seen their decisions swayed by the issues […]
For any business looking to take their brand online, SEO is key for generating visibility and engaging consumers. To capture the attention of your target audience, you’ll need to become familiar with the art of search engine optimisation. Only then will you experience more traffic and conversions on your website. When starting from scratch, optimising […]
Engaging and attracting new leads for your law firm can be challenging and tedious without the right approach. If you’ve found yourself targeting the wrong audiences or failed to bring on new clients, it might be time for a new strategy. Marketing your law firm online offers several benefits that cater to various business objectives. […]
Digital marketing is an industry that never stands still. There are trends that come and go with some making long-lasting impressions, whilst others only linger for a month or so. It can be difficult to know what to spend your time on to stay ahead of the competition. Rethinking and developing your tactics on a […]
The 14th of February is a date that inspires billions of pounds in global spending. Through gift-giving and romantic experiences, individuals will purchase products and services in efforts to portray their love. Businesses have captured a huge opportunity to cash-in on consumer spending by flooding the market with Valentine’s Day advertising. To stand out from […]