Email marketing is a unique branch of advertising in that nearly all companies, from a single person start up to a multinational corporation, will use it in some manner. The versatility and ease of access mean that every business should have a focused approach to email. Not convinced? Here are ten of the top benefits email marketing can offer.
1. Low-Cost
In terms of return for investments, its hard to beat email marketing. Email lists can be set up for free and potentially reach thousands of interested consumers. The lack of traditional overheads like paper or delivery mean email is top dog in terms of price.
2. Targeted delivery
People rarely ask to receive advertisements, but by signing up to stay connected with your brand they do just that.
3. Segmentation
With easy to use tools, emails can be directed to certain subgroups while avoiding others. This is a great way to target specific individuals, such as residents of a country. Advertisers often pay a premium for this type of service which email marketing offers at the click of a button.
4. Calls to Action
A tempting email can be a real boon to impulse purchases. No other medium can offer a direct advert which can lead to a sale within seconds.
5. Ease of use
Email marketing can be as simple as a paragraph or two of text. While fancy templates and graphics can be useful, content is king for email especially during the start of a business.
6. Easy to track
Email lets you know there and then how many people interacted with your message, an ability that print marketers can only dream of. With this information, you can tailor your approach and learn on the spot.
7. Easy to Share
With a solid brand image and dedicated fans, it is easy to obverse a snowball effect. Fans of your business can spread the word with a simple forward.
8. Worldwide
Due to the lack of national barriers, email (besides perhaps social media) is the best way to push your brand globally.
9. Immediate
Pushing a short sale event is a great way to drive up sales, with email excelling at the 24-hour event.
10. Return
In terms of pure return on investment, it is difficult to beat email. Research has shown that for every £1 spent on email, £40 is returned to the business.
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