Anyone who has been on the Internet for any length of time is likely to have heard of or watched a video hosted by Youtube. Increasingly, and for good reason, companies and organisations are leveraging this tool to boost their business both on and offline. Their reasons are as many as the benefits. Let’s look at some of them:

1. Put a face on your business – introduce yourself
2. Present teaching seminars related to your business focus
3. Present how-to’s for products or services that you sell
In both of these last two points, you are boosting your customer’s level of confidence in your knowledge and expertise, and in the belief that your customer will be well taken care of by you and your staff.
Those are just three reasons business will use Youtube and the primary customer-facing benefits they will produce.