Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the […]
Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content […]
With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial. From Twitter and Instagram to Google+ and Pinterest, […]
Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns. Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts. They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach […]
With so much content being churned out every day, content marketers have quite a task to keep things current. Even if you think up an idea without the help of Google or any other research, the chances are that it’s been covered before by someone, in some way. And so thinking outside of the box […]
Are you replying to your customers on social media? Do you personalise your interactions? Do your customers feel appreciated? The way you offer customer service on social media can have a major impact on your brand’s reputation. Every like, comment or tweet from your audience is the beginning of a conversation, and how you react […]
On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon. Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be […]
Even if your email marketing list is full to bursting point, it’s destined to lose numbers and value. This is down to a combination of factors which may include your contacts opting out of your communications, their email addresses changing or your contacts abandoning the address they used to sign up. Essentially, your email list […]