Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns. Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts. They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach […]
With so much content being churned out every day, content marketers have quite a task to keep things current. Even if you think up an idea without the help of Google or any other research, the chances are that it’s been covered before by someone, in some way. And so thinking outside of the box […]
Are you replying to your customers on social media? Do you personalise your interactions? Do your customers feel appreciated? The way you offer customer service on social media can have a major impact on your brand’s reputation. Every like, comment or tweet from your audience is the beginning of a conversation, and how you react […]
On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon. Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be […]
Even if your email marketing list is full to bursting point, it’s destined to lose numbers and value. This is down to a combination of factors which may include your contacts opting out of your communications, their email addresses changing or your contacts abandoning the address they used to sign up. Essentially, your email list […]
As quality content has become one of the most powerful factors in SEO, blogging has never been more important. By updating your blog regularly, you can help to boost your rankings in search and get your content seen by a wider audience. But if your blog looks more inviting to tumbleweed than a reader, or […]
Something that’s been getting a lot of attention online for the past week or so is the news that Facebook is moving mobile messaging. Now, users must download the Messenger app to continue chatting on mobile. Previously, users could choose to chat via either the Facebook or Messenger app. But for a while now, iPhone […]
Still unsure about investing in SEO? Still in the dark about what it involves? Or adamant that you won’t see results? In this post we’ve collated 10 frequently asked questions about SEO, and answered them, to help you get your head around SEO and learn why it’s important for your business. 1. How long does […]