In an age where every business and individual owns a twitter profile, more and more networking is happening over the internet. A great way of utilising and expanding like-minded followers is by live-tweeting an event. Whether you are hosting an event or have signed up to attend one, Twitter is brilliant for getting people involved. […]
As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best […]
Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing. As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either […]
With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan. In this article we […]
Although it’s raved about as the business world’s biggest social media platform, LinkedIn is still relatively unused by organisations to promote themselves and their services. Like most marketing strategies you’ll need to make a long-term commitment as it will require ongoing management, but used efficiently it can really spark sales and interest in your business. […]
It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts. In this article we […]
Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with […]
With more than half of businesses achieving 10% of their sales through email marketing, the value of email to drive sales is sometimes overlooked by the distraction of newer technologies. In this article, we consider ways to achieve the best from your email marketing campaigns. 1. Easy Sign-Up No one likes a complicated sign-up process. […]