What is Marketing Automation in Digital Marketing? What is Marketing Automation? Marketing automation is a technique that uses software to automate a range of marketing processes within one platform. The core purpose of marketing automation is to enhance efficiency and convenience throughout the marketing process, from lead generation to customer retention. This process enables businesses […]
When designing or marketing a new product, business owners across all industries will experience difficulty making decisions with certainty. Without a clear understanding of your customer’s motivations, intentions, desires and problems, creating a product that targets their needs becomes challenging. Market research refers to the process of gathering and analysing data from your target market. […]
Social media marketing requires goal-planning, an understanding of your audience, engaging content, optimal scheduling and consistent adaptation to be recurrently successful. A good marketing team can perform these actions competently but not always efficiently. With the help of s, specific tasks can be completed quickly and intelligently. At Pinnacle Internet Marketing, we provide social media […]
Measuring User Engagement Across the Sales Funnel with Social Media KPIs and Website Metrics Before a purchase can be made or a conversion occurs, prospective customers first need to interact with your business to build an understanding of the products you offer and the services you provide. This process of getting to know a particular […]
What are Cookies? In the online industry, cookies aren’t the small baked goods topped with chocolate chips that you’re probably used to. Instead, HTTP cookies, short for ’magic cookies,’ are small packets of data used by computers. They are pieces of information created by a web server and sent to a device. Such as a […]
Blogging: Why it’s Still Relevant for your Business in 2022 With so many new and exciting options to invest time into for your digital marketing strategy, many marketers are asking whether blogging is still relevant for businesses in 2022. Blogging is absolutely still relevant for your business. However, just like many features of a good […]
This article will introduce you to the process of keyword research and why it is important for your business. Every minute, users enter millions of terms into search engines to find products, services, and specific information. The words, questions and phrases used to search for a particular result are keywords. Keywords cover search queries from […]
Video marketing in 2022 The popularity of video marketing has flourished within the digital marketing industry over the past five years. Marketers have seen a rise in successfully promoting their products and educating their clients with video content since 2018. Notably, during the past two years, marketers have seen their decisions swayed by the issues […]