Blog & Resources

Keeping on top of the latest tips, news, and expert knowledge

3 Things to Avoid When Sending an Email Campaign

26 Aug 2015

Everyone has been on the receiving end of an unwanted email from a marketer, but from the senders point of view, if you know why people delete without reading, you can avoid the 3 main pitfalls and create a great email campaign. 1. Irrelevant Content The classic marketing email is written without much thought towards […]

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A Beginner’s Guide to Using Google Analytics

17 Aug 2015

Knowing how a website is performing within a real-time scenario is crucial to make any changes that are necessary as well as to ascertain the effectiveness of a specific advertising approach. While intuition may have a place within this field, there are numerous tools which can provide the insight and clarity to develop this proactive […]

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Youtube Social Media Marketing

12 Aug 2015

YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform? Starting out on YouTube As you’d […]

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How to Handle the Summer Holidays on Social Media

07 Aug 2015

Summer Holiday season is a time for most companies and workers to unwind and cast all thoughts of the office and its pressures to one side. However, in the ever changing world of Web 2.0 marketing and social media, there is really no such thing as down time for the digital marketing side of any […]

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Email Leads Using Social Media Contests

04 Aug 2015

Social media contests can be a great way of increasing your number of email leads. However, there are some basic things to remember, and here are some of the most important. Choose The Type Of Contest There’s many different contest types to choose from, and promote by way of social media, ranging from a photo […]

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Top Tips for Using Your Social Media Testimonials

29 Jul 2015

Your testimonials page is one of the most powerful and influential pages on your website. This is the part where people say how great your product or service is. But the question is, how can you use your social media testimonials effectively? Let’s look at some of the best ways to collect reviews and encourage […]

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A Beginner’s Guide to Remarketing your Business

20 Jul 2015

Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on […]

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How to Increase Your Visibility on Pinterest

15 Jul 2015

There are many reasons why you’d want to increase your visibility on Pinterest, and like every market, the most effective methods of getting seen by more people are constantly changing. Here are a few pointers which should lead you to a much more visible presence on Pinterest. 1. Name Your Price One main point to […]

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