The new Paid & Organic report allows users to analyse and optimise their advertising, by allowing both Paid and Organic searches to be displayed side by side in the same report.The report also allows the user to view the effectiveness of their advertising where the user has combined a paid ad, and an organic listing on the same web page.
The report can be found in Google Adwords and is free to use. Even if a user does not pay for advertising, they can still use some organic search reporting features free of charge.
This report looks like a canny move from Google in a bid to boost paid Ads, as it will give users greater visibility of the effectiveness of their advertising (which should pinpoint where paid ads would be of most benefit).