Generative Engine Optimisation (GEO) is the next evolution of digital marketing. While traditional SEO focuses on ranking in Google search results, GEO is about making your business visible inside AI-powered engines like ChatGPT, Google Gemini, Anthropic’s Claude, and Perplexity AI.
When users ask these platforms for recommendations — such as “best digital marketing agency in Cardiff” — the AI generates an answer. With GEO, we optimise your online presence so your brand is cited, recommended, and trusted within those responses
Millions or users now rely on ChatGPT, Gemini, and Claude instead of Google for answers
Generative engines look for credible, well structured and widely mentioned sources
Few businesses are optimising for GEO today, which means there’s a first-mover opportunity to dominate.
At Pinnacle Internet Marketing, we help businesses adapt to the AI-driven search era with a proven GEO strategy:
Structured, factual, and high-authority content designed to be recognised and cited by AI engines.
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Strengthening your online reputation through backlinks, PR, and citations that generative models use for trust signals.
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Checking is and where your brand appears in AI responses, and closing gaps where competitors are being cited instead.
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GEO works alongside your SEP and paid campaigns to maximise both Google visibility and AI-driven discovery.
contact usGenerative Engine Optimisation is more than a trend — it’s the future of search marketing. With Pinnacle’s expertise, your business won’t just be visible in search engines; it will also be discoverable and trusted in AI-powered answers.
Start your GEO strategy today with Pinnacle Internet Marketing and ensure your brand leads in the age of AI search.
No. SEO (Search Engine Optimisation) focuses on improving rankings in Google and other search engines. GEO (Generative Engine Optimisation) focuses on making sure your business is referenced and recommended inside AI-driven platforms like ChatGPT, Gemini, Claude, and Perplexity. Both work together to maximise visibility.
GEO is important because millions of users now ask AI tools for answers instead of searching Google. If your brand isn’t optimised for these generative engines, you risk being left out of recommendations — while your competitors gain visibility.
GEO applies to all major generative AI platforms, including OpenAI’s ChatGPT, Google Gemini, Anthropic’s Claude, Perplexity AI, and Microsoft Copilot. As these tools continue to grow, GEO ensures your brand stays discoverable across them.
We use a data-driven approach:
